IN GOLD WE TRUST - When Eric Franzel started the label Franzel, he chose not to use his first name because his collection is for everybody and should be considered not too personal. When Eric was little he chose sports depending on how the outfit looked. Eric played baseball for the jerseys and running for the sneakers. Fashion has always been the motivation for all things in Eric's life. Eric started the label two years ago because he wanted to make clothes anybody could buy. He started on his own with a sewing machine and after two collections Eric asked his brother, Victor Franzel, to do the sales. Now Franzel is known bij a lot of other artists.