Swedish Max Svärdh and Albin Johansson founded Axel Arigato in 2014. This socially driven luxury brand uses social media platforms to understand consumers' needs, preferences and desires. Axel Arigato's primary goal is to bring people together, through the power of positivity, community and memorable experiences. Arigato or “Thank You” in Japanese, originally means “hard to exist”. It was used to express how valuable and not easy something is to find. Axel Arigato is available at CREDO.